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Search Marketing Lead

Company: VirtualVocations
Location: Springfield
Posted on: October 30, 2024

Job Description:

A company is looking for a Search Marketing Lead to drive paid search strategies and execution for various clients.
Key Responsibilities

Manage paid search performance, including account structure and ad testing
Conduct audits and analyze paid search accounts to define best practices
Develop budgeting, bidding strategies, and keyword discovery processes

Required Qualifications

Minimum of four years of hands-on Paid Media experience
Experience working on either the agency or in-house side with product, analytics, or engineering teams
Proficient in analyzing large data sets using tools like SQL and ChatGPT Advanced Data Analysis
Open to coaching and collaboration with cross-functional teams
Ability to adapt paid search strategies to different industries or services

Keywords: VirtualVocations, Arlington , Search Marketing Lead, Advertising , Springfield, Massachusetts

Click here to apply!

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