Principal Digital Marketing Manager
Company: VirtualVocations
Location: Hartford
Posted on: November 8, 2024
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Job Description:
A company is looking for a Principal Digital Marketing Manager,
Data-Centric Digital Experiences.
Key Responsibilities
Develop a roadmap for digital capabilities to drive demand
generation and ACV growth
Lead cross-functional teams to identify and implement digital
capabilities
Analyze ROI of new capabilities and monitor their effectiveness
with key performance indicators
Required Qualifications
10+ years of related experience or 6+ years with a Master's
degree
3+ years of Digital Demand Generation Marketing experience
2+ years in Marketing Technology, Change Management, or Business
Consulting roles
Proven track record in developing web-based demand generation
strategies
Deep knowledge of Marketing Technology stack and customer data
platforms
Keywords: VirtualVocations, Arlington , Principal Digital Marketing Manager, Advertising , Hartford, Massachusetts
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